The Perfect Marketing Tool
Business directories are the perfect marketing tool for businesses targeting the South African audience. When optimized, they provide powerful exposure. They come in free and paid versions, often including additional advertising options like banners and sponsored reviews, making them a versatile choice over other marketing methods. Business owners really should take the time to list their businesses on as many directories as possible. The trick is to create a good profile with 300 words or more and add location, contact details and links.
There are many ways to market your business. The South African audience is hungry for new opportunities and better deals. There is word of mouth, Google Ads, Billboards, Television and numerous other resources, but what is the perfect marketing tool? Business directories, if well optimized, are a powerful tool for business. Some are free, some are paid, and others offer both options with alternative advertising opportunities as mentioned above. Why should you use business directories at every chance you get?
5 Reasons Why Directories are Good for Business
- You create an account and manage your own listing.
- Once your listing is created it runs for the period stipulated. No daily updates (like Facebook and other social media platforms).
- Directories are already optimized for your category of business
- Your listing is on a website managed by a team of professionals who are doing the best they can to optimize their platform (and therefore, your business).
- Directories are a popular source of information for services in particular areas
While the above may seem simple, it is the ‘comprehensive simplicity’ of well built directories and broad range of content which make them so popular with search engines. Add as much info as you can using your keywords, products, location and descriptions and the directory will do the rest. Business directories are powerful marketing tools for business and you would do well to add your listing to to local directories in particular. So, while are there many other reasons, the best is that traffic is constant. You never know who is looking, where, when and while you are doing what you must in order to get ahead or stay ahead. They are the perfect marketing tool.
3 New Oink Directories & Coming Soon
Oink is rebuilding numerous directories which shut down during lockdown. These include:
- Oink KZN South Coast – Live
- Oink Cape Town – Under Development
- Oink Midrand – Under Development
- Oink Cars – Under Development